An organisation without strategy is like a boat adrift. Having a strategy to avoid having to improvise is a necessary step to run your business effectively. Through solid models, developed over time and tested on the ground, we support our customers in developing all areas of their strategy: from vision, mission, purpose and values, to objectives, KPIs and implementation plans.

Entering a new market, launching a new product, establishing a business partnership. All of these processes require careful planning. We take care of all the necessary assessments, from the definition, evaluation and selection of strategic development options, to economic-financial and organisational planning.

The processes of change are often complex and these can rarely be said to be received by everyone with equal enthusiasm. They must therefore be understood in their nature and managed carefully, with great awareness of the numerous sensitivities and interdependencies. We support clients in understanding the complexity of a given change and help them to face the process, also accompanying all aspects related to communication.

In an increasingly intangible world, communication plays a fundamental role in ensuring that the value generated by the company is aligned with that perceived by its stakeholders. In this sense, we provide a service for defining the institutional communication strategy, implementing actions and monitoring results. We support our customers in implementing this, if they wish.

Commitment, values, identification, company culture... these are words that can often sound intangible and abstract. Until something starts to go wrong and the business climate becomes difficult. This is why it's important to ensure that your internal communication is capable of spreading values and behaviours that can create a strong and rooted corporate culture at all levels, with a focus on inclusion and respect for corporate diversity.

A proactive management of the relationship with stakeholders is the basis of our way of understanding a forward-looking business activity. We take care of the identification, evaluation and management of the relationship with stakeholders to support the organisations' objectives.

We support our customers in all the characteristic phases of a crisis: prevention and preparation, crisis management, post-crisis phase. We take care of defining the communication strategy and the set of measures to be implemented to deal with a crisis with the aim of protecting the company's business and reputation.

Institutions play a critical role for the success of a company, but they are often ignored due to lack of time,
contacts or difficulty in understanding their operating logic. We take care of representing the interests of organisations with regards to the reference institutions - at all levels - according to specific issues or based on the need for a repositioning of the image or a strengthening of the reputation with its stakeholders.

Often a showcase for their successes, sometimes a source of concern: for many managers, the media can be an important resource for their business. We can deal with the structuring and management of relational networks with the media world and act as an outsourced press office on behalf of our clients.

Corporate social responsibility is at the top of the agenda for company directors and boards of directors. The management of the company from an ethical and stakeholder-oriented perspective is at the heart of our company DNA. We support our clients in enhancing what they have been doing in this area for many years. In particular, we have experience in the design and development of sustainability reports according to the most widespread international guidelines.

Who isn't an expert in social media these days? However, knowing the language and techniques is not enough to be able to make the most of them in a way that is functional to the company's strategy. We help our clients understand if and which channels may make sense to use and then we take care of their management, taking care of all areas, from the editorial calendar to sponsored campaigns.

Corporate events are an important opportunity for stakeholder engagement. They are often what we remember about our relationship with a company and for this reason they play a key role. For our clients, we take care of event conception and planning, organisational management, as well as post-event follow-up and evaluation.

Marketing is often thought of as promoting or selling a product well. It's much more complex. We assist our clients in defining their company's market strategy by acting on all marketing levers, the famous 4Ps. We also provide valuable support in the subsequent planning and implementation of the strategy.

Design, development and management of marketing and communication campaigns focused on digital channels (social media, search engines, other tools) according to the business objectives to be achieved.

Often knowing your competitors in detail, as well as the dynamics that characterise your sector, is one of the first steps in setting up a business or functional strategy. We carry out analyses of sector dynamics, of the offer system of the main competitors, and national and international best practices, including at the cross-sector level.

Understanding what the market or its stakeholders think is not easy. Especially in the complex situations that characterise many companies. We carry out quantitative and qualitative market analysis, with particular expertise in the development and management of quantitative surveys on representative samples of the universe of interest, according to the most rigorous criteria of academic research but careful to provide the client with a useful interpretation of the data for business choices.

We deal with training activities for management and employees, in all areas of our competence. We are EDUQUA certified, a Swiss quality mark for the certification of institutions with continuing education. For over 20 years, we have also been responsible for the management course of sports organisations.

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