A company’s sustainability report is not a waste of (recyclable) paper

THE CLIENT

Medium-sized industrial company active in a sector particularly prone to reputational risks.

 

THE CHALLENGE

Throughout the years the company activated various initiatives that lead it to see itself as a socially responsible company. However, the management perceives a pressure from both the company’s clients and the institutional context to further increase its responsibility and to formalize its efforts in a sustainability report. The management nevertheless does not want the report to become “just another piece of paper” lived internally as an externally imposed duty.

 

SRI's APPROACH

Thanks to the close collaboration between SRI and the management of the client company, the sustainability report is conceived and developed as a tool for strategic development of the relationship with all stakeholders and not as a simple collection of  economic, environmental and social indicators.

Strategic Alignment

  • Discussion of the business objectives, potentially affected by the sustainability report
  • Gathering of existing data and initiatives to potentially be included in the report

Conception of a stakeholder-oriented report

  • Report conception (structure of the document, organization of information, conception of graphical aspects, etc.) with the objective of creating a product capable of generating a commitment among different internal and external stakeholders
  • Preparation of the report according to the foremost international standards, the GRI Standards, and participation to the UN Global Compact ten principles
  • Definition of a list of 25 relevant economic, social and environmental indicators, by optimizing what is already measured in the company for other certifications (e.g., ISO)

Realization of the report

  • Data collection and data interpretation
  • Content development
  • Briefing and management of suppliers (graphic designer, translator, photographer, web developer, etc.)

Communication activities (beyond the report)

 

  • Definition of an annual activity plan, starting from the contents of the report, with the objective of communicating the results and commitment of the firm.
  • Communication activities are carried out for the following stakeholder groups:
    • Workers

    • Clients and suppliers

    • Authorities

    • Media

    • Shareholders

  

RESULTS

  • The publication of the report has created visibility opportunities for the company as a whole and for other previously under-the-radar initiatives. The company also received recognition for its sustainability, both locally and a the sector-level.

  • Circulation of the report among employees allowed to increase their sense of responsibility in relation to their contribution to the sustainability of the company.

  • Progressively, over time, the collection of the data and the preparation of the report have become a starting point for the launch of other initiatives and also had a deeper influence on the internal culture.

 
CSR Report Corporate Social Responsibility (CSR) Strategy Corporate Communication Stakeholder Management